Martens to expand its market share through store chains

Galati based beer producer Martens, one of the middle-sized companies on the local market, estimates a 25% increase in turnover and an increase to its market share, after having completed investments and managed to expand the number of store networks that carry its products. “For 2007, we estimate an increase in turnover of approximately 25%, coupled with an increase in the market share to 1.5%-1.7%. These figures will result from the opening of a fermentation unit and from an increase in the number of local stores,” stated Vasile Joanta, general manager of the company. Martens is present with four private label brands in the big store chains, Soveja for the Peny Market and XXL networks, Steiner for Mini Max, Kanzel for the Plus store network and Cozia for the Billa store network, with the last two brands being introduced in the last quarter of 2006.