Mazda: Domestic market's potential - 6,000 units

Mazda Motor Europe, the commercial division of the Japanese carmaker for Europe, has set a bold sales target for the Romanian importer, to be achieved in a timeframe that is even more challenging. Philip J. Waring, sales vice-president of Mazda Motor Europe says Romania is one of the countries with the best growth prospects for Mazda in Eastern Europe. The targeted volume of sales is set at 6,000 units per annum, starting 2010. “The sale of over 1,000 units is our priority, and from what we have seen since EU accession, Romania has the potential to become a 6,000 unit market within two or three years. This also means we have to broaden the coverage of our dealerships and reach 30 dealers within two years,” stated Waring.