Meda sees 17% sales increase due to expansion of retail chains

Charcuterie producer Meda Prod in Bucharest posted a 17% turnover increase in the first three months of this year, prompted by the regional expansion of hypermarket networks, and by the increase in the average sales price. “In the first quarter we posted a 4.5 million-euro turnover, an approximately 12% profit rate, and we sold around 1,400 tonnes of meat products, an increase against the same time last year, when we sold only 1,250 tonnes,” stated Florin Rizea, general manager of the company. Meda reported a 19 million-euro turnover last year, exceeding the company’s initial expectations, of an 18 million-euro turnover. The Bucharest-based producer also reported 5,400-tonne sales, up 25% against 2005, and a 14% profit rate.