The domestic media market has a huge growth potential, a reason why we will see it revert to growth in the second half of next year, believes Tomasz Pawlikowski, a CEO for CEE and Russia with Publicis communication group.
“The Romanian market will see a slight rebound, we will notice
an increase in the second half of the year. The Romanian market has
potential and is likely to go back to the growth pace of the
pre-crisis period. There are no reasons why he market should not
grow. Advertising expenses per capita in Romania are around 30
times lower than in Germany. Even against neighbouring countries
Romania is in a weaker position, so there is room for growth,” he
explains.
Pawlikowski’s comments come amid a difficult period for the
domestic media market, one of the hardest hit by the crisis. This
year, the media market will drop by 9% against 2009, to 308 million
euros in net value, according to the Media Fact Book report
published by Initiative Media Romania, part of Lowe communication
group, in mid-2010.
Publicis group, set up in 1994 by Teddy Dumitrescu (42) has not
been seriously harmed by the crisis, says Pawlikowski. “In 2010, we
expect to get turnover similar with that of 2009,” he said.