Media Pro SRL to operate 4th national FM network

The members of the National Broadcasting Council yesterday unanimously decided to have Media Pro SRL Bucharest operate the fourth national FM radio network in Romania, which comprises 36 high-power radio stations. The channel that Media Pro will operate is called Info Pro and is 60%-70% based on newscasts. Besides newscasts, it will also air cultural shows, European integration-related programmes, programmes aimed at teenagers etc. This radio station concept was created back in 1999. As Media Pro had a satellite radio licence, Info Pro “incubated” within Pro FM. Info Pro targets people aged 25 to 50, a segment that, as Media Pro SRL CEO Adrian Sarbu says, is not sufficiently covered by the radio stations in Romania. ZF