Mega Image supermarket chain will invest 2.5 million euros in a change of logo and a makeover, with the move slated for completion over the next few months.
“We put a focus group together and noticed that Mega Image”s name is very powerful in customers” minds but the logo that depicted an elephant isn”t. In addition, Delhaize”s (the Belgian group that owns Mega Image) brands use a lion as their logo, the symbol of the group. We therefore decided to exchange the elephant for a lion,” says John Kyritsis, Mega Image”s general manager. The lion is also used by other companies on the Romanian market, that operate in the banking (ING) or insurance (Generali) sectors. Mega Image is currently operating 16 stores in Bucharest, Ploiesti and Constanta and estimates to open at least three stores this year. “We already have two stores we were supposed to open last year, but a series of bureaucratic issues caused delays. The first of the stores will be opened at the end of this week in the Pipera area, while others will be opened in Bucharest and possibly in Constanta,” Kyritsis adds. The supermarket chain announced 65 million-euro turnover for 2005. Mega Image was one of the first supermarket chains to emerge on the domestic market, and was developed by Greek investors. Belgium”s
Delhaize bought 51% in the firm in 2000 and later upped its stake to 70% and then 100%. ZF