Mobexpert goes for luxury offices

Mobexpert, the largest player on the domestic furniture market, has entered the luxury offices segment by opening the first Premio store, a brand dedicated to the upper end of the office market. “We want to turn Premio into a high-end Mobexpert Office (the group’s office furniture department), just like Class was the luxury segment for home furniture,” stated Dan Sucu (photo), chairman and majority shareholder of Mobexpert. Class, currently run by Camelia Sucu, was set up as Mobexpert’s branch dedicated to home furniture segment targeting high income households. Mobexpert has been banking on the local furniture retail market since early last year, with company having opened 4 large stores in Bucharest by the mid of this year. “Once the market had grown and a new client category interested in luxury office furnishings emerged, we noticed the potential to develop an offer to meet their demands. Considering the office furniture market does not have a consistent offer for this category, we created a concept and an integrated offer of office furniture for clients that have a luxury lifestyle,” stated Bogdan Staicu, representative of Premio, Mobexpert’s luxury office division. Mobexpert invested 0.2 million euros in this outlet. The Premio brand was created by Mobexpert Office to target the high-end office furniture market. “The new store concept, Premio, is a 400 square metre boutique, located in one of Bucharest’s most affluent areas, offering something new to the Romanian market,” added Stancu.