Wine producer Murfatlar, controlled by the Dobronăuțeanu brothers, estimates it will reach 40 wine shops by the end of the year, with this being the most aggressive expansion plan announced so far by a producer on the wine market.
Murfatlar, which currently operates seven wine shops in
Bucharest, Galați, Brăila, Cluj and Timișoara, will expand in the
future with retail spaces in a few shopping centres such as Real
Berceni, Carrefour Militari, Real and Auchan in Timișoara.
“Crama Murfatlar shops continue expansion by opening 17 new wine
shops in November,” said Daniel Negrescu, Murfatlar’s brand
manager. Towns targeted by the wine producer include Vâlcea, Curtea
de Argeș, Slobozia, Tulcea and Pitești. The wine shops are
developed as partnerships with local investors, based on a model
close to franchises, with Murfatlar contributing the brand, the
know-how, the products, the marketing investment, the commercial
policy, and the partner coming up with the space, be it rented or
owned, and with the fitting out of the said space. It costs around
10, 000 euros to open a wine shop, but costs may vary.