Ford’s sales and market share have fallen by nearly 50% against the average of the first seven months after August 1st, the date when the Americans officially took over import operations, according to statistics of APIA (Automotive Manufacturers and Importers Association), while the brand’s registrations fell by 20-30%.
Henrik Nenzen, the new managing director of Ford importer, as of
October this year, explains the market share decline of the last
few months referring to a frequent “practice” among companies in
the auto sector in the last two years, export of new cars.
“According to our calculations, based on APIA reports and on Police
registrations, in the first nine months of this year 37% of Ford
sales were accounted for by exports. This is why it managed to
reach such a significant market share, of 7.4%. In fact, the Police
figures indicate a 6% market share,” according to APIA
statistics.
Until August this year, imports of the American brand were
conducted by Romcar, a member of the Țiriac group, controlled by
businessman Ion Țiriac, Romcar posted a nearly 132 million-euro
turnover last year and a 6.4 million-euro net profit, being the
most profitable importer in the portfolio of Țiriac Holdings.