One in five consumers has given up going to furniture, DIY stores, or buying gadgets, shows a survey conducted by Initiative, a company part of Lowe communication group, in July-August period among 612 city dwellers aged between 21 and 45.
On the consumer goods segment, only “personal” brands, such as body care ones or coffee, have managed to gain their clients’ loyalty, but this has not come along with steady sales volumes.
Over 50% of respondents stated they changed their shopping habits in the past six months and are now going to stores offering small prices, while 66% of them are actively seeking special offers and discounts.
Moreover, one in three clients of large retailers usually searches for information about products and comparing the offers of several stores before buying something, and 44% of respondents go shopping with their option for certain products already shaped, but make the final decision in front of shelves after making sure they made the best choice.

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