Cătălina Bălan, who has been general manager with Medicover private healthcare services operator for three months now, this year plans to open the network’s first private hospital, in the wake of 20m-euro investments, a centre in Bucharest, strong inroads into the retail segment, as well as selling insurance for companies.
“This year we target turnover growth by over 20% for the entire group to over 30-35m euros. We’ll achieve this by opening the first hospital of the network in the autumn, a new centre, by focusing on individual patients and attracting new doctors,” this is how Bălan’s first discussion with the press started.
Until the end of 2010, Medicover had a rather cautious market strategy. Cătălina Bălan accounted for the strategy change by the fact that the Swedish group has so far focused on Polish operations.
Asked whether she planned to acquire clinics, Bălan answered she was “mulling” such a move.
The company announced it wanted to cement its position on the retail market, so that the weight of this segment in revenues should go beyond 30%.

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