Pambac spends 1.5m euros to promote new brand

Milling and bakery producer Pambac Bacau is investing the net sum of 1.5 million euros to promote the newest brand in its portfolio, launched on the pasta market last month. “We will invest 1.5 million euros in the new brand for starters, and we estimate our Gata pasta (Pambac’s new product) will reach a 10% market share by the end of 2007,” stated Tatiana Visoiu, marketing manager of the company. The company currently holds a 25% market share on the pasta segment with its Pambac brand. The Gata brand joins a five-brand portfolio held by the company. Up until 2004, Pambac had invested in production and technological development – allocating over 18 million euros in 5 years, but as of last year, the company changed focus on reorganising sales activities, distribution and marketing. Pambac has allocated over 2.3 million euros (rate-card) to promote the brands in its portfolio, with the bulk of the investment being earmarked for the promotion of the Grania flour brand.