Parmalat, 14m-euro business plan

Parmalat Romania estimates a turnover worth 14 million euros for this year, a 40% increase against the previous year, according to the company”s manager, Giampaolo Manzonetto. He says company plans include strengthening its position on the market on the juice segment and growth on the nectar segment. At the same time, Parmalat will launch a new product in about two months, on which it has worked for over two years. “We have been working for over two years on a project that kept us busy with analysis, focus groups, research and investment. This project will allow us to grow on the Still Drink segment, as well (non carbonated soft drinks),” said Manzonetto. Parmalat Romania posted a turnover worth 10 million euros in 2005, an approximately 30% increase against the previous year, and its operational profit stood at 2.6 million euros. Investments conducted by Parmalat so far in Romania stand at over 11 million euros, in addition to another estimated five million euros for product promotion. The company built a soft drinks plant in Tunari at the end of 2001, near Bucharest, which will produce approximately 100 million litres a year after the new bottling line is completed in the forthcoming months. ZF