Brothers Adrian and Dragos Paval in Bacau want to bring the Dedeman chain to a 1,230 million-RON (290 million-euro) turnover this year, from 1,067 million RON (252 million euros) in 2009, which would make it the first Romanian-held company to reach no. 1 on the DIY market.
The leader of the construction materials distribution market, put at over 2 billion euros, is another Romanian company, Arabesque, controlled by Cezar Rapotan. Rapotan also tapped into the DIY retail market with the Mr. Bricolage franchise, but the stores have yet to make their mark on a market where foreign investors account for over 70%.
However, Romanian investors could have their revenge this year if Dedeman leaves Praktiker behind, after last year the Germans remained in the lead with a 257 million-euro turnover, but have not announced any expansion plans for 2010.
Moreover, France’s Bricostore was no longer in the race for the no. 1 position in 2009, after its turnover fell 27% against 2008, to 178 million euros.
The company held by the Paval brothers will open a store in Arad at the end of this week, the third one completed in 2010. The chain has budgeted 180 million RON (42 million euros) in investments in four new projects for this year.

Subiecte #Paval brothers#Praktiker