Perfetti van Melle Romania, the local branch of the Italian sweets producer, made approximately 7 million euros in turnover in 2004, up 20% compared with 2003. “We estimate an 8 million-euro turnover for 2005, which means the company has nearly doubled its turnover in the last three years,” said marketing manager Andreea Dinca. Perfetti van Melle Romania’s brands include Mentos, Happydent, Golia and also Alpenliebe, which generates the bulk of the revenues.
Perfetti van Melle’s main competitor is Wrigley Romania which sells the Orbit, Airwaves, Hubba Bubba, Orbit Drops and Solano brands. “In the long term, Perfetti van Melle Romania intends to become one of the top three players on the Romanian market, which basically means achieving growth on the market for chewing gum and that of sugar-based products, which has fantastic growth potential over the next five years,” added Dinca. Wrigley Romania is the main player on the chewing gum market with a market share of 95% from its Orbit and Airwaves brands. ZF