Person-to-person sales market: $100m

The direct sales market in Romania reached about $100 million last year, and is outpacing traditional trade, the chairman of the Association of Direct Sales Companies in Romania (ACVD), Srdjan Mijuskovic, said. “The direct sales practice, constantly expanding throughout the entire world, provides the consumers with the opportunity to choose from a wide range of products and services, and is a preferred sale and purchase method in Romania, as well,” Mijuskovic says. Direct sale is a type of trade which puts the seller face to face with the potential buyer outside a fixed commercial space and is based on customised explanations and demonstrations. According to the data supplied by the association, in 2002 some 67% of the women in Romania that answered a survey had bought products through direct sales channels, while two thirds were interested to buy products through this system in the future. ACVD studies also show that direct sales are the top favourite of the 15-24 year old women. ZF