Plus investments top 50m euros

German group Tengelmann has overshot the 50 million-euro mark in terms of investments in the Plus Discount chain of stores, after completing a 1.6 million-euro store in the south of the capital. The Germans own 13 stores on the Romanian market and are to open another 28 units this year. An aggressive expansion campaign was announced as early as last autumn, when company officials stated that investments into 120 new stores would total 200 million euros. In the first few months of activity, the Germans” own brands represented more than a quarter of the total, with industrial brands accounting for the bulk of the brands. A Plus store has a total built surface area of 1,500 square metres, 1,200 of which are used for the sales area and another 300 square metres for storage and annexes. Construction and equipment alone need investments totalling an average of 1.5 million euros, without taking commodities into consideration. Plus sells a range of about 1,000 products. ZF