Porsche delivers second 140,000-euro car in one month

Porsche Romania, the local importer of the luxury German brand Porsche in Romania has delivered two Porsche 911 Turbo cars in about a month. With a starting price of 140,000 euros, all taxes included, the two models are the most expensive Porsches sold this year. “We have delivered models like the 911 Turbo, Cayman S or Cayenne Turbo S lately (whose price exceeds 100,000 euros i.e.), which shows a new niche is forming on the Romanian market. Power and performance are becoming as important arguments when choosing a luxury car as the brand or the equipment,” Porsche Romania representatives say. The company last year delivered 90 Porsche units, according to the statistics of the Association of Automotive Manufacturers and Importers of Romania (APIA), with a comparable volume estimated for this year. Other than the Porsche brand, Porsche Romania also imports the rest of the brands of the Volkswagen group, and is the biggest importer on the domestic market. The company last year doubled the number of sold cars and announced 575 million-euro turnover and 48 million-euro net profit, which places it among the biggest companies in the Romanian economy. There has been a surge in interest in foreign cars over the last few years, owing to the increase in the purchasing power and to the territorial development of the dealer network. Whereas about 20,000 imported cars were sold in 2000, the total volume of imported cars was six times higher at the end of last year.