Germany’s Praktiker is still the leader of the Romanian DIY
retail, though it put a lid on expansion last year and reported the
first sales decline in Romania. The company reported net sales of
1,091bn RON (257m euros) for 2009, down 2.6% year-on-year, amid a
market downturn Praktiker put at 25-30% during this interval.
Turnover decline in euros revolves around 12%, with the network
going from net sales of 292m euros in 2008 to 257m-euro sales last
year, calculated against NBR average exchange rate. The retailer
operates 26 stores domestically, and last year slowed down
territorial expansion, with only one launch, in Focsani, from five
in 2008. “The impact of consumption decline over our turnover was
way below market contraction, and this shows us we managed to
strengthen our leading position on the DIY segment last year,
increasing our market share,” stated Monica Hodor, interim general
manager with Praktiker Romania. The network’s like-for-like sales
shrank by 9% in RON and by 21% in euros in the above-mentioned
interval, according to the data included in Praktiker’s annual
report.

Subiecte #decline#Praktiker