Three of the top five leading criteria based on which a company or an institution chooses its provider of mobile telephony services have to do with fees, reveal data from a survey conducted by Gallup between March and April 2010 for the Communications Regulatory Authority (ANCOM). In June 2010, companies had around 2.4 mobile phone call subscriptions, out of a total of 24.4 million SIM cards active on the market (prepaid and post-paid cards).
The leading criterion is territorial coverage of the network, but the next three criteria are call plan fees and fees for calls within the network and to other mobile networks. The company’s reputation ranks fifth, according to Gallup data.
“Criteria such as coverage are truly important because if you’ve got sales people throughout the country and you get “no service”, it’s hard to achieve your targets. Things have made a lot of progress on this market, and the differences among the top three operators on the market are small,” Adrian Ciobanu, managing partner of Reimens Group, a company that provides advice on cutting costs of communication services, commented for ZF. “Things are different only at RCS&RDS, but the company’s offer is not very much targeted at big companies.”