PwC identifies opportunities in Romanian retail

The Romanian market represents an investment opportunity for international retailers, a survey by advisory firm PricewaterhouseCoopers (PwC) shows. The PwC survey concluded that, “Romania, with its current limitations on property and land acquisitions, and the limited availability of skilled staff and management,” is also a “better destination for small, targeted retail operations.” The study assesses the growth opportunities in the retail sector in countries like China or India, as well as Hungary, Poland and Romania. “Niche opportunities exist in South Korea, Poland, Romania, Czech Republic, Singapore and Slovenia, despite the fact that these markets are already saturated in terms of the size of the markets concerned,” the study says. PwC considers Turkey, Thailand, Malaysia and Hungary as investment havens that offer general opportunities for development in the short term, while China and India offer more long-term potential for investment in the retail and consumer sector. ZF