Romanian Lottery brand appraised at 35m euros

The Loteria Romana (Romanian Lottery) brand has been appraised at 35 million euros, which makes it number one of all Romanian brands and 758th in the European ranking of 3,000 brands, indicates a survey conducted by the European Brand Institute in Vienna. The top ten brands in Romania are worth 86 million euros together, but the survey does not reveal the figures for brands ranked below the Lottery, merely indicating that the gambling industry accounts for 42%, followed by the consumer goods industry – 16% and utilities – 16%. In fact, in most Eastern European countries, the top position is occupied by brands held by state-owned companies. In Hungary, the leader is the equivalent of the Romanian Lottery – Szerencsejatek – worth 466 million euros (No. 335 in the European ranking), while in Bulgaria the top position is occupied by Nek – the brand name of the state-owned utility company, which was appraised at 74 million euros (No. 650). Russia and Slovenia are the exceptions, with the Russian telecommunications brand Beeline (appraised at 5.5 billion euros – No. 60 in the European ranking) and the home appliances brand Gorenje (382 million euros – No. 379) are the leaders of their national rankings, the survey indicates. In the European ranking, the top position is held by the Finnish brand Nokia, appraised at 32.3 billion euros, with the next positions held by LVHM (29.8 billion euros), Unilever (25.1 billion euros), Telefonica (23.8 billion euros) and Vodafone (22.5 billion euros).