Romdrinks upgrades distribution system

Romdrinks Eurotrade, the main distributor for the beverage producers Murfatlar Romania and Euroavipo Posta Calnau, has invested $800,000 (650,000 euros) in the modernisation of its distribution system by buying an Oracle Business Suite solution together with hardware support. “To make our business more efficient, we decided some changes were in order for the distribution system. The changes consisted of creating a group comprised of seven exclusive distributors, which are acknowledged nationally as such and which only distribute products from the Romdrinks Eurotrade portfolio. Given the complex scale of things, our distribution operations require a series of financial, logistical and financial sales and analysis applications in order to be managed correctly and efficiently,” said Gabriela Darie, PR Manager with Romdrinks Eurotrade. This investment will make it possible to avoid building stocks too high, to see exactly how sales are performing and to see client data, according to Darie, and the data will be accessible via PDAs. Romdrinks Eurotrade has 7 distributors for various historic regions of the country and distributes the complete range of Murfatlar products: Trei Hectare, Ferma Noua, Sec de Murfatlar, Rai de Murfatlar, traditional wines, Lacrima lui Ovidiu, Zaraza, the Ackerman coffee brand and a range of spirits, such as Unirea, Hanul Ars and Sao liqueur. For its part, Euroavipo Posta Calnau is a surprise producer on the spirits market due its spectacular growth in sales to a value of $10 million following some aggressive advertising. ZF