Romtelecom set to launch four or five TV channels by yearend

Romtelecom, ranking third on the domestic TV services market, has officially launched the Dolce Sport channel, which started broadcasting last month, and the company wants to have 4-5 TV channels in its portfolio by the end of the year.
“The official launch of Dolce Sport will be in the near future followed by the introduction of some new thematic, music and film, TV channels, under the Dolce brand, which will cement the company’s entertainment provider position, through which we want to stand out on the market,” stated Ovidiu Ghiman, strategy and business development executive manager.
Romtelecom’s strategy is to gain clients and audience through content. This is why the company is interested in acquiring as much sporting content for Dolce Sport as possible.
Romtelecom, which has gained the third position on the TV market in less than four years, with a little more than 900,000 clients, plans to become the leader of the market in 2012, outrunning thus RCS&RDS, even though the group owned by Zoltan Teszari has 2.7 million TV clients.