The fast-food restaurant chain McDonald’s posted more than $20 million in H1 sales on the Romanian market, up 15% from the corresponding period last year.
“The ascending trend that started last year has also continued throughout the first half of this year. There are several factors that have contributed to this growth – on the one hand, the significant increase in the population’s purchasing power, but especially the high number of campaigns and promotions operated by McDonald’s this year,” said Cristian Savu, communications manager at McDonald’s.
The company’s sales were also influenced by the cool weather. “Sales would have been slightly higher, had the weather been normal,” Savu maintained. This year’s rainy weather has mainly affected the companies operating in sectors such as beer, soft drinks, ice cream and air conditioning.
Early this year, McDonald’s scheduled a sales target of approximately 40 million dollars, accounting for 13% growth from last year.
“After the first half of the year, we stand by our sales target, which ranges between 40-45 million dollars,” Savu said. Last year, McDonald’s Romania logged more than 36 million dollars in turnover, up ten percent from the previous year. McDonald’s Romania has around 2,400 employees.
In Romania, McDonald’s has 48 permanent restaurants, a seasonal unit (in the seaside resort of Neptun) and a mobile unit. By the end of the year, the company expects to open at least one more restaurant, Savu revealed, without disclosing the location. To celebrate the Olympic Games, the company introduced Greek products into its menu for the duration of the Games.
georgiana.stavarache@zf.ro