Saatchi&Saatchi optimistic about this year's targets

Mona Opran, the managing director of Saatchi&Saatchi, a major advertising agencies domestically, says 2010 will bring a change in the way clients and advertising agencies communicate, as well as in the strategy of attracting consumers in the world of brands. Saatchi&Saatchi saw turnover rise by 14% in the first two quarters because of new customers, while the advertising market dropped by 20%. “2008 was a very good year for us and we thus had a sound start in a crisis year. Our main goal in 2009 was to maintain the upward trend in all the indicators of a good business (…) 2009 is a difficult year, but yet we boosted turnover by 14% from a year ago. Considering how the last quarter looks, I believe we can reach all our targets and maybe even top them,” Opran says. As regards the projects carried out on the market this year, she says they focused on price rather than the brand, but starting next year the brands that will know how to communicate in a smart way will stand to gain. Opran believes Romania lacks brands, competitive ones, and retailers’ openness to understand consumers.