Sales of Queen Anne up 15%

Alcoholic spirits producer Ipco Sibiu, the bottler of Queen Anne whisky in Romania, a Pernod Ricard brand, this year expects a 15% increase in sales on last year. “Queen Anne is a product in the medium segment of the whisky market and is seeing strong growth this year. We expect higher growth by the end of the year, when it will be the best season for spirit sales. The whisky market is set to grow this year due to the increased incomes of Romanians,” explained Pierre Gemail, general manager and majority shareholder at Ipco Sibiu. The company made a turnover of 700,000 euros last year. Pernod Ricard, a top ten international beverage producer, is one of few international producers working in Romania, albeit only in the form of bottling operations. Its international policy promotes deeper involvement in local markets through acquisition of domestic beverage producers as soon as they achieve solid sales volumes. ZF