Spirits market consolidates

The first year after the elimination of customs duties (2007) was a year of significant turnover increases for both producers and importers. For importers, 2007 was the first year of portfolio changes since Allied Domecq was taken over by French giant Pernod Ricard two years ago. Among the biggest moves is the takeover of the Metaxa, Cointreau, Passoa, Remy Martin and Piper Heidsieck brands by BDG Import, the distributor of Jack Daniel’s whisky, which sealed a partnership with French producer Remy Cointreau. Another major move is the partnership between Cristalex and the French producer Marnier-Lapostolle, which granted Cristalex exclusive distribution rights for the Grand Marnier and Courvoisier brands. However, the most awaited change of portfolio will take place this year, the takeover by Pernod Ricard of the Absolut brand, currently sold by Cristalex, after the international acquisition of Swedish-based Vin & Spirit by the French group.