Silviu Vasile Prigoana, the manager of salubrity company Rosal, does not find it unusual to manage a TV station as well, saying that there is enough place for start-ups on the Romanian broadcasting market.
He thinks that “Realitatea TV,” the station for which the National Broadcasting Council yesterday granted Rosal a licence, “is against no one,” as it is complementary to the current offer of the Romanian TV stations.
The new TV station, which is supposed to begin broadcasting in September this year, is structured as a channel of news, documentaries and just a touch of entertainment.
Given the station’s profile, the owner thought no presenter would be needed, as, for instance, “Discovery channel has none.” “Television is not about stars and actors,” he adds.
The TV station, which aims at nation-wide coverage, will have no more than 100 employees who will be recruited from journalism faculties and whom Realitatea TV wants to train from zero, as the owner sees fit.
Silviu Prigoana intends to hire only men, as “one cannot send a woman to make a documentary about a shepherd living on Omu” or to witness a police action.
As “the women issue is delicate,” especially in a TV station, they will be hired by Realitatea TV only in order to make coffee or manage the paper routine. “Even the Americans have begun to enrol women in the US Army, but they use them in the kitchen or in offices, they do not send them to Iraq, on air raids.”
Realitatea TV programme structure will comprise 60% own productions and 40% recorded production. According to the file submitted by Realitatea TV in order to be granted the licence, half of the programme will be informative, 28.3% will be dedicated to entertainment and others, 7.5% will be movies, 4.5% – cultural and religious shows, while 7% will be advertising.
The day begins with “Morning Reality,” a 7-hour programme including five sections: “Wake up to reality” (6.00 am-10.00 am), “Daily reality”, “Medical reality” and “Issue of the day.” “I intend this TV station to be a version of CNN, with lots of news bulletins and live broadcasts,” Prigoana claims.
Talk shows with top newspaper journalists will be gradually introduced at Realitatea TV. The shows’ names are linked with the station’s name: “Social reality,” “Political reality” or “Far from reality.”
The shareholders have invested more than 500,000 dollars in equipment so far and will invest another million and a half by the time the station begins to broadcast. The new TV station will be fully digitised, with PC editing, video-server, optic cable transmission.
By the time he starts making money from the media business, Prigoana keeps on managing his salubrity company, which, according to him, has cleaned and made Bucharest’s district 3 as neat as a resort.
He is also the main shareholder in other several companies: Rosal Soft Computer, a software company with 20 IT specialists, a constructions company, an advertising agency and a cleaning company.