The Romanian subsidiary of British store chain The Body Shop estimates a 27% increase in sales this year, up to roughly 1.1 million euros, from last year’s 860,000 euros. Dana Tudorache, director of The Body Shop in Romania, grounds this increase on the launch of new products and repositioning the old ones. The heftiest growth (more than 45%) was posted by perfume sales. “Perfumes account for about 12% of the Body Shop sales,” said Dana Tudorache. The Body Shop network also sells cremes and cosmetics based on natural ingredients. ZF
ZF English
The Body Shop sees 27% growth
The Romanian subsidiary of British store chain The Body Shop estimates a 27% increase in sales this year, up to roughly 1.1 million euros, from last year's 860,000 euros. Dana Tudorache, director of The Body Shop in Romania, grounds this increase on the launch of new products and repositioning the old ones