Outdoor advertising company Exclusiv Media’s general manager, Vlad Ruta, on Wednesday resigned due to differences with representatives of the shareholder, the News Outdoor company, a division of Rupert Murdoch’s NewsCorp. Twelve more employees, five of them in key positions, followed suit, according to Ruta. “I resigned because we did not share the same opinions and views on how to run the business, which is now being run by the Russian party, ” Ruta told Ziarul Financiar. “There is a difference between the Russian management style and the one, which, albeit Romanian, is still a Western style. From where I stand, the differences in opinions stem from a lack of knowledge of the Romanian market and from applying Russian rules in Romania. In my opinion, the business principles are very much up to the culture of a specific people; you can’t just take one style from another country and apply it in Romania. At present, the Russian style of doing business is quite aggressive,” Ruta added. Exclusiv Media, which accounted for 25% of the outdoor market last year was established by businessman Elan Schwarzenberg and then sold to NewsCorp in 2000. ZF