On an auto market dominated by the German and French car myth, Japanese carmaker Toyota is fighting for a bigger “slice” of the imported cars’ segment, which has been growing in the past years. The recipe is simple: constant promotions and significant investments in development, Stratos Vakkas, general manager of Toyota Romania, said. “We are the brand posting the most significant increase in Romania and Europe, in general. We estimate to sell 1,350 vehicles this year, which is more than double from last year, when we also doubled sales as compared with 2001,” Stratos Vakkas said. Toyota Romania exceeded 10m euros in turnover last year. ZF
ZF English
Toyota expects double sales
On an auto market dominated by the German and French car myth, Japanese carmaker Toyota is fighting for a bigger "slice" of the imported cars' segment, which has been growing in the past years. The recipe is simple: constant promotions and significant investments in development, Stratos Vakkas, general manager of Toyota Romania, said