Poland’s Tymbark Maspex company, the biggest nectar producer domestically, for the first half of this year reported flat turnover from the first half of 2009.
Sales over this period can thus be put at 28m euros, a value
reported in the first half of 2009.
The company’s representatives specified La Festa brand, which
brought the producer the leading position on the instant cappuccino
market, boasted the highest sales increase in the first half.
“Over this period we focused on trade marketing actions, with final
consumers responding to such activities. These promotional
activities brought reductions, with shelf prices becoming thus more
appealing,” stated Krysztof Grabowski, general manager of Tymbark
Maspex Romania.
All major players on the non-alcoholic drinks market have counted
on promotional campaigns this year to keep sales at 2009 levels
amid falling consumption.
“Consumers are further watching promotional campaigns in stores,”
Grabowski also said, estimating the VAT hike and the reduced
salaries of public sector employees will be felt on all food market
segments this year.