Vinterra sales up 40%

Winemaker Vinterra International estimates to see sales go up 40% this year compared with 2003, reaching 1.8 million euros. “Sales in the first four months went up from the same time last year, though they fell slightly in May due to the warmer weather that made restaurants and bars reopen patios, which resulted in an increase in beer consumption,” David Nicolae, Vinterra International chief executive stated. Operating on the wine market since 2000, the company sells wines branded as Black Peak, Bucur Villa and Hariton. “We directed the sales of Black Peak wines to customers in the hotel, restaurant and catering industry, because I believe a consumer can be more receptive to a new brand while eating out at a restaurant and the information available in supermarkets is not enough to help people make a decision,” Nicolae explained. Vinterra sells 35% of its output on the domestic market and exports the rest. The company exports only bottled wine. ZF