Vodafone rescinds distribution contract with Germanos

Mobile telephony operator Vodafone Romania at the end of last week rescinded the contract it had concluded with Greek network Germanos, for the distribution of mobile telephony products and services. According to Vodafone officials, the contract was rescinded because Germanos was no longer able to fully meet the brand representation needs of Vodafone, following the acquisition announced several months ago, when Germanos was bought by mobile telephony operator Cosmote. The decision will enter effect as of October 15. Germanos Romania officials could not be contacted for comment by edition’s close. Last year, Germanos was Vodafone’s best dealer, Liliana Solomon, Vodafone Romania CEO told ZIARUL FINANCIAR. However, results have been less satisfactory lately, with sales through Germanos witnessing a slump, as Vodafone decided to team up with other partners. Last year, Germanos posted net income worth 4.9 million euros, and revenues amounting to 97.9 million euros. Vodafone has been working with several partners whose identity has not been disclosed by company officials. The business model is similar to franchising, as the partners are operating in stores organised in line with Vodafone standards, bearing the logo of the mobile telephony operator. Distribution networks such as CG&GC and Dasimpex are among the companies that remain Vodafone partners.