The expansion of the mobile phone offer, with new terminals distributed exclusively through the global Vodafone network, and the redesign of the company”s own chain of stores, which will dramatically change the interaction of people with services and products provided by the mobile telephony operator. These will be the first “tangible” effects that the official launch of the Vodafone brand will have on Romanian customers. Moreover, three of the services available globally in the Vodafone network will be launched on the domestic market soon, and the operator will offer its customers the possibility of trying HSDPA data transmission technology, which provides mobile Internet access at higher speeds than those of the 3G.
“The experience of our customers in our stores will be dramatically different, from the new terminals we are able to offer because we are part of the largest mobile phone group in the world to how they are displayed,” said Ken Campbell, Chief Marketing Officer of Vodafone Romania.
“The business customers will have dedicated spots in every store where they will be able to test services and products for them. The mobile phones in stores will be live for testing purposes, and each commercial space will have more cash points to improve the experience of our customers,” Campbell added, during the press conference that marked the phasing out of the Connex brand the company had used when it started its Romanian operations in 1997. The name of the company was MobiFon until April 18.
“Concentration on the local market is our focus, and being part of the Vodafone group will help us improve the experience of our customers,” stated Liliana Solomon, Chief Executive Officer of Vodafone Romania. “We will launch the infotainment portal Vodafone Live soon, as well as the Vodafone Passport and Vodafone Europe plans, which ensure significant cost cuts for calls in roaming and to international destinations,” Liliana Solomon added.