Six of the best-selling import brands in Romania, as well as
Dacia, the local brand, saw their market share expand this year,
according to statistical data provided by car market players,
though sales followed a downward trend. Two of the top ten brands,
Opel and Chevrolet, also reported rising sales, though.
The biggest market increase this year was registered by Dacia
brand, which advanced from a 29% market share in the first 11
months of last year to almost 32% this year, considering its sales
dropped by 11%, to 35,200 cars, half of the overall market’s
decline.
In the ranking of market share trends, the next two positions are
held by General Motors, Opel and Chevrolet brands, which together
also ranked second among the best-selling brand within “Rabla” (old
car scrappage) scheme.
The steepest market share decline reported by a top ten import
brand was witnessed by Hyundai, which from 7.4% in 2009 dropped to
less than 4% this year, amid the almost 60% lower sales, at 4,256
units.
ZF English
Who lost and who gained market share this year among top car brands
Six of the best-selling import brands in Romania, as well as Dacia, the local brand, saw their market share expand this year, according to statistical data provided by car market players, though sales followed a downward trend. Two of the top ten brands, Opel and Chevrolet, also reported rising sales, though.