Zapp investments up to customers

CDMA (Code Division Multiple Access) mobile telephony operator Zapp wants to end 2002 with 70,000 customers. The goal is not hard to attain, “as we are in line with the previous estimates,” Cuneyt Turktan, President of the company’s Board of Directors told Ziarul Financiar.
As for 2003, Zapp sets out to add 100,000 new subscribers to its customer base. “We are not looking for millions of clients, we are not a mass service company, but a company that sells high quality data service for the business environment. We want to provide these clients with a series of new services to help their businesses as of next year,” Turktan added.
The further investments of the company will depend on the number of customers it will gain. “We are ready to keep investing in the Romanian market, but we do not want to lose the service quality, so that we have embraced this particular strategy,” the official specified.
Zapp’s initial investment in Romania amounted to $150 million, with another $60 million invested in the infrastructure required by the expansion of the network, according to Cuneyt Turktan.
The company management is also pleased with how much popularity the data transfer services are gaining among clients. At the moment, the Zapp subscribers are using more than 20% of their call minutes for data transfers.
Zapp is attending the first edition of the International Broadband Communications – 3G Readiness conference (held in Bucharest) and has come up with a series of CDMA applications developed side by side with its partner companies.
The company specialists are now demonstrating these applications at Zapp Mobile’s stand at the 3G Readiness exhibition.
“The Zapp applications based on the CDMA technology are mainly aimed at the business environment,” Cuneyt Turktan, Zapp Mobile President of the Board of Directors said.
*Zapp and AM Consulting have developed Skytrack CDMA application, a solution for tracking and managing mobile resources. The application includes global positioning technologies by GPS satellites and is aimed at banks, commodity transport and distribution companies, security companies, as well as ambulance services and fire departments.
* Zapp and Ipacri have developed a sales force automation application running on PDAs and aimed at mobile teams within distribution companies, such as the sales agents. The two companies have also developed a software system for m-POS (mobile points of sale), a digital signature solution for wireless/Internet applications and a mobile and Internet banking digital signature solution.
* Zapp and Universal Card Systems have developed the high security SmartTel 3G mobile banking application. The solution allows users to receive information about their own bank accounts and perform transactions right from their Zapp mobile phone. The client can also block the account via the mobile phone, in case of an unauthorised transaction. The service is available to Banc Post, Raiffeisen Bank and Banca Comerciala Romana (Romanian Commercial Bank) clients 24/7 from anywhere and at anytime.