Interagro owner opens biscuit factory after investments in milk, wine, and processed fish

Ioan Niculae, owner of the Interagro group, starts production of biscuits and waffles in a Zimnicea plant after several months ago he entered the market of processed fish, wine and vegetables, segments of the food industry with at least one billion euros in estimated sales per year.

The group of the Teleorman businessman grew this year despite the crisis and the consumption decline, with Niculae registering at least five companies with production operations with the Trade Registry in 2010. Whilst so far Niculae’s business mainly focused on production of grain and of chemical fertilisers, livestock rearing and tourism, the companies set up in 2010 close the circle of activities with fish processing, dairy, bakery products and wine production.
According to data from market research company MEMRB, the fast moving consumer goods market is estimated to be worth 20 billion euros, with sales down 7% in the first eight months of this year against the similar period of 2009.