Murfatlar to open wine shops in shopping centre galleries

Wine producer Murfatlar, controlled by the Dobronăuțeanu brothers, estimates it will reach 40 wine shops by the end of the year, with this being the most aggressive expansion plan announced so far by a producer on the wine market.

Murfatlar, which currently operates seven wine shops in Bucharest, Galați, Brăila, Cluj and Timișoara, will expand in the future with retail spaces in a few shopping centres such as Real Berceni, Carrefour Militari, Real and Auchan in Timișoara.
“Crama Murfatlar shops continue expansion by opening 17 new wine shops in November,” said Daniel Negrescu, Murfatlar’s brand manager. Towns targeted by the wine producer include Vâlcea, Curtea de Argeș, Slobozia, Tulcea and Pitești. The wine shops are developed as partnerships with local investors, based on a model close to franchises, with Murfatlar contributing the brand, the know-how, the products, the marketing investment, the commercial policy, and the partner coming up with the space, be it rented or owned, and with the fitting out of the said space. It costs around 10, 000 euros to open a wine shop, but costs may vary.