Citroen takes over promotion in Romania

After being present on the Romanian market through a local importer for a number of years, French carmaker Citroen this year opened an official representative office. “The opening of our office in Romania is part of our development strategy for Central and Eastern Europe,” says Olivier Bortolini, general manager of Citroen’s Romanian office. He says the office will handle the marketing and promotion of the French brand on the Romanian market, with the import and distribution still to be handled by A.T.S (Automotive Trading Services), the official importer of Citroen in Romania since 1994. A.T.S. is owned by PNL (National Liberal Party) leader Calin Popescu Tariceanu. “The Citroen brand has high potential on the Romanian market, yet to realise it we need to develop a strong network of territorial dealers,” Bortolini added. Currently, the bulk of Citroen sales are in Bucharest. ZF