beer
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Heineken gains ground on a declining market
Heineken Romania, producer of Golden Brau, Ciuc and Bucegi brands, announced a 7% turnover increase in 2010, to a gross turnover of 1.2 billion lei (267 million euros), while volumes sold went up 6% against 2009.
Beer wins battle with soft drinks and water, despite consumption decline
Beer consumption, which last year reached 78 litres per capita, is in line with the European average, with beer as one of the few beverages with which Romanians can keep up with Europeans.
Wine losing out to beer: promotion investments are ten times lower
Wine producers' net investments in TV ads annually amount to 1-2m euros, according to the estimates made by the representatives of the National Vine and Wine Producers Association (PNVV) and...
How Romania went from 125 breweries to less than 20 in 15 years
The figures of the past year in this industry show that almost 520 people have been made redundant, three traditional breweries of Hateg (Hunedoara), Azuga (Prahova) and Blaj (Alba) and anot...
Bergenbier fires manufacturing employees and boosts sales force
Bergenbier brewer, ranking third on the beer market, which has recently announced it would close the Blaj brewery and lay off over 170 employees, has expanded its sales team by 12% since the...
“Carrefour beer” or small producers' attempt to stay on the market
Retailers' decision to expand their portfolio of private labels has amounted to a breath of fresh air for small and medium-sized beer producers affected by the sales decline.
How Ursus Breweries gained 4% of the market
Ursus Breweries representatives say they did not cut the marketing budget last year, which drove the company to a 32% market share, up 4% from 2008, though sales dropped by 13%, by 80 millio...
First revenue decline five years for Heineken
Heineken Romania, the producer of Golden Brau and Ciuc, ended last year with a sales decline in line with the market pace, of around 11%, according to the company's estimates published in th...
Tuborg's producer: We avoided a sales decline on a market that fell 15%
United Romanian Breweries Bereprod (URBB), producer of Tuborg beer brand, reported a 15% market share increase in terms of volume in 2009, to 9.5%, with company representatives saying sales...