yoghurt
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Danone sells yoghurt worth over 125m euros
Danone Romania, the largest yoghurt producer, boasting an over 60% market share locally, posted an around 17% turnover increase in euros last year, compared with results recorded in the previous year.
Müller: Romanian consumers are now seeking favourite products
Tzafrir Granat, marketing vice-president of Müller Dairy Romania, the German group that entered the Romanian yoghurt market this summer, says this segment will further witness two-digit grow...
How Tnuva became a top yoghurt producer in less than a year
The company has reached over 70% awareness among consumers and, although it does not disclose any figures regarding sales volume or value, data from market research agencies show Tnuva has a...
30m euros for yoghurt advertising campaigns
In their battle over market shares, dairy industry producers have significantly increased their promotional investments in the first half of this year, after budgets went up by 13% from Janu...
Tnuva to spend several million euros on promoting Yoplait yoghurt
Tnuva Romania dairy producer, which has built a plant in Popesti-Leordeni near Bucharest, will invest several million euros in an integrated communication campaign dedicated to the Yoplait y...
McDonald's goes for yoghurt
McDonald's Romania is planning to diversify the Happy Meal menu offer this year and provide consumers with more information about healthy eating habits. The new options could include fruit,...