McDonald's goes for yoghurt

McDonald’s Romania is planning to diversify the Happy Meal menu offer this year and provide consumers with more information about healthy eating habits. The new options could include fruit, vegetables, yoghurts, as well as natural juices and other non-carbonated drinks. “This is a corporate-wide decision and a medium-term investment targeting young clients mainly. The programme has already begun in several countries and will be applied in Romania, too,” PR manager Cristian Savu said. The menu in the UK, for instance, includes sliced fruit, while in France it includes low-fat yoghurt. The offer in other countries, such as the US, includes milk with 1% fat content, water and natural juices. At the same time, Spain is the only country where customers can customise menus. “An easy measure to take in Romania will be replacing carbonated drinks in the menu with natural juice, which is much healthier for kids. We are now in talks with suppliers, as such measures entail a lot of changes in the supplying system, and we are also contacting new partners,” the PR manager added. ZF