Metro starts promoting its brands

Metro Cash & Carry Romania has started a campaign to promote the brands owned by its German parent group, one of the world leaders in the field. The German group operates in Romania through its Metro-branded cash & carry stores and Praktiker DIY stores. However, according to market sources, its Real hypermarket division will soon appear on the market, followed in the medium term by the electronics and home appliances division Media Markt. Apart from their brands already present on the market (Metro and Praktiker), billboards across Bucharest and in certain cities around the country are announcing other brands expected to arrive in Romania over the next few years, such as Real, Saturn and Media Markt, Extra (supermarkets) and Kaufhof (department stores). “There’s more to Metro than just cash & carry stores, and this is what we are also trying to promote on the Romanian market,” says Delia Nica, Metro Cash & Carry Romania’s PR manager. ZF